Walmart Marketplace Reverse Fee Calculator

Quick answer: To keep $50 from the item on Walmart Marketplace, charge about $59.71 with $5 shipping charged to the buyer. Enter your own target below.

Amount you want to keep from the item ($)

Shipping charged to buyer ($)

How it works

Walmart Marketplace has no monthly or listing fee. You pay a referral fee on each sale, which is 15% in most categories and runs from about 5% to 20% by category, with some categories tiered by price.

Because the fee depends on the price, the calculator searches for the lowest price where price minus Walmart Marketplace fees equals your target.

Example

You want to keep	Charge on Walmart Marketplace
$20	$24.42
$50	$59.71
$100	$118.53

Shipping charged to buyer is $5. This calculator uses the common 15% rate on item plus shipping, excluding tax. It does not model Walmart Fulfillment Services, storage or ads. Electronics and apparel, for example, use lower or tiered rates, so check Walmart's referral fee schedule (last updated March 2026) for your category.

Frequently asked questions

How do I price to cover Walmart Marketplace fees?

Enter the amount you want to keep. The calculator returns the item price that covers the fees.

What should I charge to keep $50 on Walmart Marketplace?

About $59.71 with $5 shipping charged to the buyer.

Does Walmart charge a separate payment processing fee?

No. Sources say the referral fee is all-inclusive, with no separate payment processing fee.

Related calculators

Estimates only, based on US seller rates. Fee rates change, so verify them on the official pricing page. Rates last verified October 2026 against each platform's published fees and independent fee guides. How we verify rates.