Amazon Referral Reverse Fee Calculator
Quick answer: To keep $50 from the item on Amazon Referral, charge about $59.71 with $5 shipping charged to the buyer. Enter your own target below.
How it works
Amazon charges a referral fee of 15% of the total sale price (item plus shipping and gift wrap) in most categories, with a $0.30 minimum per item.
Because the fee depends on the price, the calculator searches for the lowest price where price minus Amazon Referral fees equals your target.
Example
| You want to keep | Charge on Amazon Referral |
|---|---|
| $20 | $24.42 |
| $50 | $59.71 |
| $100 | $118.53 |
Shipping charged to buyer is $5. Rates run from about 6% to 45% by category, so check yours. This calculator uses 15% and does not include FBA fulfillment fees, storage, ads or the $1.80 closing fee on media. Enter your fulfillment or shipping cost in the label cost field.
Frequently asked questions
How do I price to cover Amazon Referral fees?
Enter the amount you want to keep. The calculator returns the item price that covers the fees.
What should I charge to keep $50 on Amazon Referral?
About $59.71 with $5 shipping charged to the buyer.
Does Amazon charge a referral fee on shipping?
Yes. The referral fee applies to item price plus shipping and gift wrap charged to the buyer, but not to sales tax.
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Estimates only, based on US seller rates. Fee rates change, so verify them on the official pricing page. Rates last verified October 5, 2026 against each platform's published fees and independent fee guides. How we verify rates.